Social Media

Creating a Social Media calendar leading up to your event takes planning and preparation. We like to use a mixture of branded and organic social media posts formatted for multiple social channels that make announcements, remind followers to put your event on their calendar, get excited for your event, offer merchandise, partner business promotions, create brand awareness, encourage people to share your event and give them a way to share their own images and videos tagged with your event. Although it takes times to acquire followers, steady effort over time, along with interactive posts such as contests and give-aways encourage people to like and share your event. We work with you to create shared calendar and plan and create posts ahead of time using popular sharing services so that when it’s crunch time or when we’re away your posts will be shared on your social media channels right on time.

When seeking Sponsors, potential partner businesses will look at your social media presence to determine if their investment in your event will give them worthwhile exposure and is in alignment with their company. Having followers and consistent posts can make all the difference for having a great sponsor at your event giving away samples, providing products at a discount or offering in-kind help.

Paid social media traffic may be a great option for your event depending on the demographics of your tribe. We will help you craft a campaign for the right social channels, create video campaigns that followers enjoy, and help you create offers for your tickets and merchandise.

Creating beautifully crafted branded email newsletters for your organization is invaluable. For your existing tribe, announcing monthly events or performances will keep them informed and involved and put your events on their calendar. We create newsletters that match your website and brand with your logo, your colors and similar fonts to your website and other marketing materials in the most popular platforms such as MailChimp, Constant Contact, SendGrid or others.

Although people can be overwhelmed with email, many are choosing not to spend as much time on social media as they used to, but most people often still read their emails, or at the very least, read your email subject line.

Some demographics don’t use social media, so reaching them by email is one of the few ways to reach them, especially on mobile platforms. Email newsletters are great for engaging your tribe with your events, content, selling tickets, registrations and interacting with you.

Print

Printed materials are still a thing! Creating an ad in your local weekly may bring more people to your event than anything else. Passing out postcards or posting flyers at other events similar to yours are a great way to spread the word.

Designing apparel, promotional items and packaging requires the same skills as creating traditional print media, except that you must consider the design in three dimensions. Fortunately this can be accomplished with mock ups and experimentation. Clothing is a great way to create memorabilia and to share your brand.

Be careful to consider the environment before printing or creating “swag” . Consider migrating information from brochures online or into apps.